BEATRICE ORSI

Growth, marketing operations and AI enablement specialist
+41 77 291 60 86 beatrice.orsi@outlook.com linkedin.com/in/beatriceorsi Zurich, 8049, CH
Work authorization: Swiss B Permit Italian
When I see a problem, my instinct is to ask how I can solve it using the skills I already have and the tools I know or can quickly learn. I turn recurring marketing and operational friction into clearer workflows, faster analysis, better documentation, and more scalable ways of working.
Beatrice Orsi

Applied AI and workflow design

I explore new tools, learn them deeply, and turn them into practical systems across both work and personal experimentation. These examples show how I test, structure, and apply AI beyond surface level usage.
MultiMeta prototype

Workflow tool concept and prototyping for publishing content across multiple social ad accounts, including upload, posting, and editing.

Designed as an AI enabled content operations tool. In an early prototype, it reduced time spent on campaign publication by about 50%.

AI supported data analysis

In my first two months at a new company, I built a scalable AI supported system for YoY data analysis.

By using Claude, I cut by around 80% the time spent on manual data handling and formula troubleshooting, freeing up more time for interpretation, analysis, and strategic thinking.

Invoice automation engine

Self built workflow for recurring invoice preparation, document population, and admin automation.

Uses n8n, Google Sheets, templated documents, and AI support to reduce repetitive manual work, standardise outputs, and improve monthly workflow efficiency.

AI creative prototyping

Independent AI experimentation outside work to explore prompt design, long context handling, and multi step workflows in a more creative setting.

Used as a structured testing ground for prompt iteration, output consistency, and faster evaluation of new AI tools and approaches.

Experience

Dagsmejan logo
Growth marketing specialist
Dagsmejan Ventures AG
11/2024 - PresentZurich, Switzerland

Growth role across 5 markets, 3 Meta ad accounts, and around 100k/month in managed budget across Meta Ads, TikTok Ads, and Pinterest Ads, with focus on measurement, creative testing, and growth operations.

  • Apply AI across analysis, reporting, and documentation workflows to speed up recurring tasks and support clearer decision making.
  • Started restructuring the account and improving how campaigns, ad sets, tests, insights, and working methods are organised.
  • Support stakeholders beyond paid social, including orientation on channels such as postcards and podcasts.
Talent Garden logo
Full funnel acquisition specialist
Talent Garden
10/2023 - 10/2025Europe, Remote

European education and coworking group for digital and technology professionals.

  • Managed paid media budgets with peaks of €25k/month, totalling up to €400k/year.
  • Reduced CPL by 70% through funnel redesign, tighter creative iteration, and performance optimisation.
  • Built standardised reporting and KPI governance, making analysis, documentation, and decision making easier to scale across teams and countries.

Skills & tools

Paid media platforms
Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, Amazon Advertising, LinkedIn Ads, Spotify Ads
Analytics and optimisation
GA4, Looker Studio, Admetrics, Shopify, Hotjar, A/B testing, Microsoft Excel, KPI design, funnel analysis
Applied AI
ChatGPT, Claude, OpenAI Codex, Perplexity, Gemini, Copilot, Grok, Midjourney, Runway, Lovable, prompt engineering, structured experimentation, tool evaluation, AI workflow design
Automation and web
n8n, Zapier, WordPress, Elementor, HTML/CSS fundamentals, Python fundamentals, API based workflows
Content and productivity
Canva, Adobe Photoshop, Adobe Illustrator, Figma, Notion, Asana, Trello, documentation and tutorial creation
Leadership and enablement
Stakeholder management, internal upskilling, cross-functional collaboration, process design, project ownership

Experience

Hyper Island logo
Marketing consultant
Hyper Island
03/2024 - 10/2024Europe, Remote

Owned budget strategy and optimisation for a plan worth about €200k annually and trained the team on optimisation, reporting, and day to day performance decision making.

Paint It Easy logo
Growth and online advertising manager
Paint It Easy
01/2024 - PresentZurich, Switzerland

Creative studio business across Zurich and Basel.

  • Delivered about +85% YoY revenue growth and +181% monthly active users.
  • Combined paid media, local visibility, and practical operational support for growth.
  • Used lightweight automation and repeatable processes to support lean teams.
Positive Impact Rating logo
Marketing strategy & partnership manager
Positive Impact Rating for Business Schools
08/2023 - PresentLucerne, Switzerland

International survey initiative focused on sustainability in business schools.

  • Managed 370+ stakeholders across students and faculty.
  • Improved completion from 88% to 100% and cut manual work by about 50% through CRM and workflow improvements.
  • Built tutorials, guides, and support materials to reduce repetitive requests and improve stakeholder enablement.
Freelance logo
Digital marketing consultant
Freelance
09/2017 - PresentMilan, Italy

Performance marketing and growth support for local and international clients including Decathlon IT, jewellery brands, and B2B ecommerce projects, with hands on work across acquisition, analysis, and digital execution.

Languages

Italian
Native
English
Professional
French
Basic
German
Basic

Education

B.Sc. in Communication & Marketing
University of Pavia
2018
GPA
110 / 110
AI for Marketing master
Talent Garden
Business Sustainability, ESG master
Talent Garden

Interests

Gaming & board gaming
Science & tech
Artificial intelligence
Meditation & yoga

My life philosophy

If there is a remedy, then what is the use of frustration? If there is no remedy, then what is the use of frustration?
Santideva (Bodhicaryavatara)

Projects

Meta for Business success story, project lead
Talent Garden

Led a feature pilot in direct collaboration with Meta, coordinating budget allocation, performance decisions, and test execution from start to finish.

  • Delivered 49% lower cost per lead while maintaining lead quality.
  • Documented learnings, scale implications, and next steps for future budget decisions.
Cross product spillover analysis, project lead
Talent Garden

Spotted conversion discrepancies, built a spillover analysis, and drove the outcome.

  • Analysed two years of full funnel data to map product level spend to product level conversions.
  • Identified up to 80% cross product conversion paths and used the insight to restructure seasonal budget allocation.